Long Tail Marketing Example
Examples of long tail keywords.
Long tail marketing example. Home blog content marketing 7 brilliant examples of brands driving long tail organic traffic. Examples of long tail marketing. As per the recent stats amazon is making around 60 sales via long tail keywords. To understand the concept of a long tail keywords understanding the examples can really help.
The long tail of distribution represents a period in time when sales for less common products can return a profit due to reduced marketing and distribution costs. You may have been recommended products that are a little tenuous and have no real relation to anything you ve bought but nevertheless it s an example of amazon attacking multiple niches. 1 one of the most famous examples of the long tail keyword usage is that of amazon. Long tail marketing concentrates on these less popular products developing a business sales model based upon products in the long tail while many marketing strategies focus on promoting a specific product or brand long tail marketing involves more inventory management than product promotion see also product marketing.
For example internet marketing for lead generation would be a good long tail key phrase compared to just inbound marketing. Overall long tail occurs when. For example most of us have shopped on amazon and you will have been recommended products. 1 amazon marketing via long tail keywords.
They are preferably using long tail product descriptions to target more relevant traffic and boost sales. The reason for that is simple. Unlike the usual strategy of product promotion the long tail strategy focuses more on inventory management and selling multiple less popular products to generate as much profit from the long tail as the hit head. Long tail key phrases may drive a low volume of traffic but as you can see in the graph above the combined traffic of all the keywords in the tail portion matters.
Where firms or professionals in a particular area may add a great deal of value they are outnumbered by a market that allows everyone to participate. There are some of the most renowned brands that make use of the long tail keywords as of now. The long tail is the name for a long known feature of some statistical distributions such as zipf power laws pareto distributions and general lévy distributions in long tailed distributions a high frequency or high amplitude population is followed by a low frequency or low amplitude population which gradually tails off asymptotically. There s no doubt that long tail keywords are popular among content marketers bloggers and seos.
Long tail marketing is a business strategy of equalling or exceeding the market demand of a hit product by stocking offering and marketing many less demand volume niche products. A definition of long tail with examples.